- People are four times more likely to buy when referred by a friend to a particular business.1
- 52% of Facebook users said their friends’ photos inspired their vacation choice and travel plans.2
- 55% of travelers said they changed their travel plans after researching their trip on social media.3
To say that your next customer is a tweet away isn’t wordplay, but a reality that is increasingly becoming the norm. When booking travel, 89% of millennials plan travel activities based on content posted by their peers online. And your competitors know that social media is the marketing destination for the hotel industry. Starwood Hotels & Resort Worldwide created a 24/7 social care team that has a response time of less than 26 minutes, handled more than 12,000 customer service issues, and speaks 14 languages.
But Social Media is a difficult beast to grapple with. How do you establish your presence? Is it worth the effort/expense? Which platforms should you get on? How do they differ? Here is a visual ready-reckoner to kickstart your social media campaigns.
|1.86 billion active users||Advertising can be expensive but the conversion rate is promising 1.85%. Incentivize likes and posts to make the most of FB. Offer a free mini bar, night’s stay, etc.|
|284 million active users||Tweets with images receive 18% more clicks. Hashtags are a great source of leads and they also build brand awareness and loyalty. Create custom hashtags and ask customers to tweet holiday photos with them.|
|300 million active users||Connects you to an audience with a higher buying power. Great source of B2B leads|
|Flickr/Instagram/ Snapchat/Pinterest||300-600 million active users||Pictures are really worth a thousand words! Works well for visual content and for targeting millennials. Returns may not be as immediate as with the other platforms.|
|Blogs||2.8 million posts a day||Explore paid promotions with reputed travel bloggers|
|YouTube||1 billion active users||The dark horse of hotel marketing. Embed YouTube videos that capture your hotel’s specialities: the spa, kids playroom, green initiatives, etc. on your website. Bookings are 67% more likely to happen when a video tour is available.|
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